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Maaza rolls out 'Har Mausam Love, Har Mausam Aam' sequel

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MUMBAI: Maaza is ready to welcome the summer season with a sequel of the earlier ad film constructed around the love story of brand ambassadors Imran Khan and Parineeti Chopra.

The new TVC featuring adds a new twist in their very "Aam" love story, taking forward the ‘Har Mausam Love, Har Mausam Aam‘ theme.

The second chapter in Khan and Chopra‘s love story again draws an analogy between ‘love‘ and mangoes and how the mango, just like love, is beyond seasons and can be relished in every season.

The Maaza "Har Mausam Love, Har Mausam Aam" campaign has been conceptualised by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

In addition to leveraging mass media advertising, integrated communication plan includes roll-out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on- the- ground initiatives across all key markets.

Titled "Saturrday", the film is set in summer in an office where Chopra, who is crazy about mangoes, relishes a mango at her office desk. She gets a call from her colleague and admirer, Khan, asking her out on a date the next day - "Saturrday". Reluctant to miss any opportunity to relish delectable mangoes, she flatly declines the offer saying that Saturdays will keep coming every week all year round but not her favourite mango season. Khan, knowing her obsession for mangoes, woos her with the all-season mango delight in a bottle - Maaza.

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