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Consumer Sentiment Up: Ipsos Thomson Reuters PCSI July 2018

Consumer Sentiment in India in July has surged by 2.3points over last month as per the Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI) conducted in partnership with Thomson Reuters.

MAM Media and Advertising Ad Campaigns
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Cars24, Milestone Brandcom launch OOH campaign in Bangalore

Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore, the campaign aims at inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

MAM Media and Advertising Ad Campaigns
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BARC to measure OOH TV viewership

MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings. The Broadcast Audience Research Council (BARC) is going beyond traditional TV viewing metrics and has launched an out of home (OOH) TV viewership measurement service. It will now be able to report TV...

Television TV Channels Viewership
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Mercedes Benz S-Class arrives through airport OOH ads

MUMBAI: With the recent launch of one of the leading luxury car brands, Mercedes Benz S-Class in India, the brand was looking to spread the news to its potential customers. Airports represent a key venue for Mercedes Benz as business class as well as international travellers, form a major part of...

MAM Marketing Brands
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Amazon Prime Video targets airline travellers

MUMBAI: Amazon is making full use of people’s busy lives by demonstrating how its Prime Video fits in perfectly with their need for convenience.

MAM Marketing MAM

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