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Lowe on Coke roster, to handle summer campaign

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MUMBAI: Coca-Cola has added Lowe Lintas to the roster for its flagship brand Coke. The other two agencies already on the panel are McCann Erickson and Weiden + Kennedy.

Confirming the news to indiantelevision.com a senior spokesperson from Coca-cola said, ?We have added Lowe Lintas to the roster for Coke. We called for ideas from our portfolio agencies and decide that Lowe Lintas will be handling the summer campaign for the brand this year.?

McCann has been on board the roster in India for 11 years while Weiden + Kennedy is on the brand?s global roster.

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