Mumbai: Lemma, an independent supply-side platform for digital out-of-home, announced the appointment of Puneet Biyani as company president. He will take on his new role immediately and be a key contributor to enhancing Lemma’s global footprint.

Biyani joins Lemma with over two decades of experience in business operations, finance, international marketing, and strategy. His most recent stint was with Times OOH, a subsidiary of Bennett Coleman & Co. Ltd.

As president, Biyani will work closely with the board and the leadership team across APAC and other regions to craft the company’s business growth vision and expansion strategy into global markets. He will also oversee finance, business planning, process automation, fundraising, & business operations for Lemma across all markets.

Having spent the larger part of his career with The Times of India Group, Biyani has extensive out-of-home advertising experience. He held the position of chief financial officer for Times Innovative Media Ltd. (Times OOH) while also leading their Mauritius business.

Biyani has worked with global organisations like Price Waterhouse and Goldman Sachs. On the academic front, he is a gold-medal-winning chartered accountant and Harvard Business School alumnus.

Lemma has become the go-to platform for enabling programmatic buying of out-of-home (OOH) media by a wide range of clients, including top digital media agencies, advertising giants, and major brands around the world today.

On joining Lemma, Biyani said, "I am really excited to be part of this amazing team. Lemma has been a pioneer in the digital advertising segment. I look forward to working closely with the team on the exciting journey ahead. The space is bound to expand rapidly, and on the technology front, Lemma is well positioned to lead and shape the development."

"Having Biyani onboard as company president at Lemma will inject a new level of energy and innovative thinking to help accelerate the company’s growth and attain our vision of transforming DOOH into mainstream digital as we enter a new phase of scaling business," said Lemma founder & CEO Gulab Patil.

Patil adds, "His expertise aligns perfectly with our business expansion plan as we continue to strengthen our technology and team globally and enhance our programmatic DOOH presence."

Biyani will be based out of Lemma’s Delhi office and will serve as the liaison between all teams and markets from the capital city.