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Kingfisher is 'Good Times' partner of six IPL teams

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MUMBAI: United Breweries-owned Kingfisher has become the ‘Good Times‘ partner of six IPL teams - Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Kings XI Punjab.

Taking advantage of the summer and cricket season, Kingfisher will be initiating a 360 degree marketing approach across TV, OOH, digital, merchandising, in stadia, on ground, player interactions, packaging and consumer and trade contests.

Through the ‘Beer Premium League‘ the brand is looking at creating a fun filled experience while screening live matches in pubs and bars. For every pint of Beer ordered, consumers win themselves points, at the end of the match the table with the most number of points get gratified with match tickets and more Kingfisher beer.

UBL SVP-marketing Samar Singh Shekhawat said, "Kingfisher is synonymous with sport, which is our biggest marketing activation. The association with India‘s most loved game - cricket, is natural. The West Indies cricket team singing the legendary Oo la lala le o jingle, today has 23 players across six different teams embodying the Good Times with Kingfisher."

Consumers buying Kingfisher beer also stand a chance to win an all-expense paid trip to watch a match near their home town. The brand will be giving this opportunity to over 5000 consumers across the country.

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