Kantar IMRB sweeps three awards at MRSI seminar

MUMBAI: Kantar IMRB has won all of the three prizes at the 26th Annual MRSI seminar, the marquee industry event held every year in the country. The Annual Market Research seminar titled "Looking Beyond" was held in Bengaluru on 20 & 21 February.

This year’s theme focused on Technology & Data, and especially the role that big data plays in powering meaningful insights that impact marketers’ business decisions and strategy. Kantar IMRB’s win once again reaffirms its mark of excellence, the quality of thinking and insights that it brings to the industry.

Kantar IMRB is a pioneer of market research services in Asia. Kantar IMRB’s suite of solutions is designed on frugal, agile innovation and adds value, real value, to help clients make impactful decisions.

Kantar IMRB president  & Kantar Insights CEO - South Asia Preeti Reddy said, "A win at MRSI is particularly gratifying because it is a platform that showcases the best and the brightest minds in our industry. While I would like to congratulate all the winners, this year stands out for us for our robust participation as a Kantar family: Kantar TNS presented two invited papers, 11 of the 16 presenters in the session reserved for young researchers were from Kantar, and Kantar IMRB swept all the awards."

A panel of distinguished marketing executives and research experts judged and selected the best entries on the basis of comprehensive evaluation criteria.The panel shortlisted most innovative, cutting edge, modern and thought-provoking papers that showcased the forward thinking of market research fraternity.

Kantar IMRB won all the three awards as follows:

  •  The Jury Award for Overall Best Paper was given to “Navigating the Net” presented by Debjyothi Sen Sharma and Abhinaba Neogi
  •  The Audience Award for Most Popular Paper went to Debjyoti Sen Sharma for “Reading Your Mind”
  • The Best Presentation – Brave New World titled “Taste the Test” by Adityo Sanyal

The winners were felicitated at the event attended by over 350 professionals from India’s research fraternity, analytics companies and client partners. In addition, over 1000 delegates viewed the event through live streaming.

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