Kantar IMRB



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India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

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TV also for info, 62% kids feel & 50% access Net independently: Kantar IMRB

In an attempt to delve deep into the Indian kid’s market and understand their interaction with their environment, Kantar IMRB has launched its annual property KidScan.

Television TV Channels Kids
Kantar IMRB & Payback launch 'shopper barometer'

MUMBAI: Kantar IMRB and Payback have published a comprehensive report named Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus providing a real-...

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YouTube 1.5x of FB, short-form popular, 65% in non-metros & 80% may pay premium: Kantar

MUMBAI: In an attempt to understand the dynamics of mobile video consumption space in India, Culture Machine and Kantar IMRB presented an environment scan of consumption of video and OTT platforms. Highlights:

iWorld Over The Top Services
Kantar IMRB sweeps three awards at MRSI seminar

MUMBAI: Kantar IMRB has won all of the three prizes at the 26th Annual MRSI seminar, the marquee industry event held every year in the country. The Annual Market Research seminar titled "Looking Beyond" was held in Bengaluru on 20 & 21 February. This year’s theme focused on Technology &...

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