Johan Boserup named Global CEO GroupM Trading

MUMBAI: WPP‘s media agency network GroupM has brought on board Omnicom‘s Johan Boserup to lead the Global Trading discipline as GroupM Trading global CEO. He will join in the first half of 2013, and will be based in London.

Boresup will report into Juergen Blomenkamp, a member of the global executive committee, and global president Dominic Proctor.

Blomenkamp said, "I am thrilled that Johan is joining GroupM. We will work together to strengthen the existing strategy and direction for GroupM Trading, and to build on our current success to create even better results for our clients in the future."

Boserup has spent 17 years with Omnicom Media Group and was serving as the worldwide chief trading and accountability officer for the past five years. He was responsible for media buying across the group. Alongside his trading experience, he also has a background in digital media.

"Over the last couple of years we have successfully established robust global trading organizations in each of the agencies. In his new role Johan will be tasked with bringing the media trading discipline even closer together across the group,"Blomenkamp added.

Boserup will be responsible for accelerating the leverage of GroupM‘s market leading scale to create opportunities across the four agency networks within the group. He will continue to drive new media trading models to generate even more value for our clients.

Boserup said, "In media trading, scale will always be important and in that respect GroupM can offer its clients something that other agency groups can‘t. As a competitor I have seen GroupM prove again and again to be capable of great things and I am thoroughly looking forward to becoming part of that success. I remain humble to the challenge, but I have already identified areas that I will be working on with the teams and I am confident we will be able to deliver significant incremental value to GroupM‘s clients."

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