MUMBAI: Jagran Prakashan (JPL) is creating a mother brand as it has diversified into multiple media platforms. The media and communications company on Tuesday unveiled its corporate identity with a brand new logo of the rising sun.

The  new identity, designed by brand consultancy firm Ray + Keshavan/The Brand Union, aims at getting all its businesses within the media space - print, OOH, activations, mobile and Internet - under one umbrella.

The group aims to lend a distinctive identity and unified face by using the rising sun as its new logo. 

The company has used colour palette of red and yellow in the logo to get an energetic and optimistic feel. Also, it is the contemporary rendition of the Sun that is highly distinctive and suitable for the modern, progressive organisation that JPL aspires to be.

Jagran Prakashan VP-strategy and brand management Basant Rathore said, "This is indeed a proud moment for the organisation as it launches a cohesive corporate identity for the brand. Over a period of time, JPL has diversified into multiple platforms within the media space and today we are into Print, OOH, Activations, Mobile and Internet which with the launch of the new identity falls under one big umbrella." 

Currently, the group‘s perception is driven by the flagship brand - Dainik Jagran. And the company believes that there is limited awareness of the other operations. "This is only natural, given that the other businesses are nascent. However, as we move forward, and as our other businesses gain momentum, it was important for us a group to make a move from a respected newspaper to an admired media conglomerate. This will help us enhance and communicate our breadth of offering and scale," Rathore added.

The company is hoping its new corporate logo to complement all the businesses of JPL, allowing the brand to create a seamless identity across so as to help leverage the Jagran brand. 

Ray+Keshavan director Meeta Malhotra said, "We were delighted to partner with Jagran to help them create value in their brand portfolio and create an integrated media powerhouse. Jagran has powerful business divisions to add value to its clients. Using the corporate branding opportunity, we have created a master brand. We strongly believe this will help Jagran in achieving Growth, Direction and Protection for the corporate brand".