iProspect earns a silver medal at 2016 AMES Awards

MUMBAI: iProspect has bagged a silver medal at the AMES Awards which were held in Singapore for their iSync campaign, Franklin Templeton Investments. The award was won for the best use of data and analytics in real-time for a search campaign.

The campaign is aimed at increasing the number of leads through Google text ads.

Delighted with the win, iProspect CEO Vivek Bhargava said, “iSync has proved to be a boon for syncing real-time data with online ads. This tool was extremely successful for the Franklin Templeton campaign and we plan to innovate it further and use it for other verticals and clients”

The ads were made dynamic by integrating real-time Nifty Rates in them. Using the tool iSync, the ad text would vary as per the Nifty rates, thereby attracting relevant masses looking for investment options.

At the 2016 AMES Awards, a total of 125 Medals were given to 71 campaigns from 13 countries. The jury shortlisted 324 entries from a list of 1,231 submissions, and awarded 2 platinum, 16 gold, 49 silver and 58 bronze trophies.

Latest Reads
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM
Kohler partners Manchester United for shirt branding

Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

MAM Marketing Brands
Publicis Beehive bags creative duties of Club Factory

Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory.

MAM Media and Advertising Account
PrettySecrets accelerates growth with Myntra

Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

MAM Marketing Brands
Alia Bhatt to endorse Sunfeast Dark Fantasy

Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories