MAM

HUL ups ad spend by 21.27% in Q4 FY13

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/13/Hindustan-Lever-Limited.jpg?itok=7_9HVWPQ

MUMBAI: Fast moving consumer goods major Hindustan Unilever Ltd (HUL) increased its spending on advertising and promotions for the fifth consecutive quarter ended 31 March as competitive intensity in the category continued to be high.

The FMCG giant ramped up its spending into the fourth quarter of FY13 with ad spends increased by a robust 21.27 per cent in Q4 FY13 when compared to Q4 FY12.

HUL‘s advertising and marketing expenditure in the fourth quarter of FY12 stood at Rs 6.77 billion which grew to Rs 8.21 billion in the fourth quarter of FY13 ended 31 March 2013. The percentage of total income dedicated to advertising also grew from 11.74 per cent in Q4 FY12 to 12.70 in Q4 FY13.

The company‘s income for the period grew by 12.14 per cent on a year on year basis from Rs 57.66 billion in Q4 FY12 to Rs 64.66 billion in Q4 FY13. Its net profit grew by 14.56 per cent as the net profit in Q4 FY12 was Rs 6.87 billion compared to Rs 7.87 billion in Q4 FY13.

HUL said, "The operating context remained challenging during the fourth quarter with input costs holding firm and high competitive intensity. Advertising and promotion was stepped up and maintained at competitive levels."

HUL chairman Harish Manwani said, "In an environment that continued to be challenging, we have delivered another quarter of broad-based growth and margin expansion."

This quarter saw quite a few ad campaigns do well for the FMCG major, these included Dove‘s rescue from split ends; Sunsilks‘ perfect straight hair and Lux‘s deo spray magic spell. HUL gained by these campaigns as it reflects in the annual results declared by the FMCG major.

The annual figures reflect a growth from FY12, as the FMCG company increased its advertising spends by a hearty 21.99 per cent in FY13. HUL‘s advertising and marketing outflows increased from Rs 26.97 billion (FY12) to Rs 32.90 billion (FY13).

The total income from advertising also grew from 11.51 per cent in FY12 to a healthy 12.18 per cent in FY13. The FMCG‘s income for the period also grew by 15.22 per cent on a annual basis from Rs 234.36 billion in FY12 to Rs 270.03 billion in FY13. And the new profit grew by a stellar 37.12 per cent, seeing it rise from Rs 27.91 billion in FY12 to Rs 38.29 billion in FY13.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/saina.jpg?itok=IQeQE9Xc
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/One-Obsession_1.jpg?itok=5BmKk-fg
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Dh_RTlBUYAAv-lg.jpg?itok=vsQxQ54D
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/itc.jpg?itok=4kZs7OhG
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Design_Idea.jpg?itok=JMNhNYb4
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/tac.jpg?itok=BJKCB2KJ
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories