Mumbai: According to recently released Broadcast Audience Research Council (Barc) data, Hindustan Lever Ltd was the top advertiser in week 49 (4 December to 10 December). The FMCG giant delivered ad volumes of 3975.65 (‘000s). Reckitt Benckiser (India) Ltd was second with 3289.84 (‘000s). At 1142.54 Ponds India finished third.

The top three firms were followed by Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, and Colgate Palmolive India Ltd and Marico Ltd.

Facebook Inc, the only exception to the FMCG-dominated list, finished last with ad volumes of 451.31 (‘000s).

Harpic Power Plus 10X Max Clean led the brands’ list at 523.82 (‘000s). Horlicks and Dettol Antiseptic Liquid were in the second and third positions. Lizol, Ultratech Cement, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Easy Wash, and Brooke Bond Bru Instant followed in that order.

Instagram Reels was the new entrant in the tenth position.