Havas Media swallows Simmtronics tablet account

MUMBAI: It’s another win for Havas Media India. Last night, the agency announced that it had been signed on to manage the media business of Simmtronics Semiconductors, the third ranked tablet maker in the world.

The Indian tablet market has been seeing some uber competition with the likes of Micromax, Samsung, Apple, doing battle to capture the rupee from the customer’s wallet. Simmtronics has kept a media spend of Rs 50 crore for Havas Media to help get its products and noticed by consumers.

Says Simmtronics managing director Indrajit Sabharwal: “We have very aggressive plans for the year and wanted a like-minded partner on board. It was a tough fight between equally competent agencies. Havas Media’s response, the understanding of our brief, the customized media solution recommended and their huge passion for our business was something we were looking for. We are pleased to have them as our partner and are sure they will contribute significantly to our business growth.”

“The Havas knowledge of the Mobile and Telecom industry was impressive. Moreover they have worked with prominent brands, know how to build a brand amid the clutter today and how to position it appropriately”, adds Simmtronics brand manager Smarth Bansal.

“It is a great win and further consolidates Havas Media’s position in India. It is also a very interesting category and we look forward to working with them,” says an ecstatic Anita Nayyar, CEO Havas Media Group India and South Asia.

Adds Havas Media India managing director Mohit Joshi: “The past two quarters have been good for Havas with many new business aquisitions. With this win, we are very hopeful of keeping up this momentum through this quarter as well.”

Simmtronics had recently announced a partnership with HCL subsidiary Digilife Distribution & Marketing Services Ltd (DDMS), a 100% subsidiary of HCL Infosystems, to further the distribution of its tablets in India. As part of that Digilife was assigned to reach out the tablets to teleshopping channels and chain stores across India, apart from other outlets.

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