Mumbai: A health and hygiene company Harpic has entered into the drain cleaning category with the launch of its new product 'Harpic Drain Xpert'. With this new generation cleaning product, Harpic will provide a convenient and effective solution for its consumers to help keep the kitchen and bathroom drain pipes clean by preventing clogging occurrences.
The product was launched after intensive market research. Before launching the product, Harpic reached out to Indian consumers and found that over 57 per cent of households faced some kind of drain blockage at least once a month and have been unable to find an effective and readily available solution in the market. This leads to consumers using generic products and solutions that do not work effectively, leaving the users unhappy and miserable. Harpic Drain Xpert aims to address this gap in the market and meet the needs of potentially over 100 million households.
Speaking about this new product, Reckitt regional marketing director South Asia - Hygiene Saurabh Jain commented, “Harpic has focused on improving toilet and bathroom hygiene for consumers while also providing them with simple solutions to embrace better sanitation. With Harpic Drain Xpert, we are also venturing into drains in the kitchen and washing areas at home. This effective and specialist product is designed to help consumers save time and resources during a clogging emergency, the experience of which is often unpleasant and quite stressful. We will focus our efforts on category creation by educating consumers on product usage and on making our products easily available.”
Reckitt's Harpic global category R&D director Dr. Skand Saksena highlighted, “We continuously work towards understanding consumer needs and bringing products that add value to their changing lifestyle. Our research indicates that consumers have a hard time dealing with clogs, especially since they disrupt other activities in the household. Moreover, drain cleaning is not a regular chore for a household until a problem occurs, and many home remedies are not very effective in long-term care. Harpic Drain Xpert is designed to offer consumers a superior, easy-to-use solution that clears the toughest of clogs in just 30 minutes without damaging pipes or removing any foul odour.”
Harpic Drain Xpert provides customers with the option of not having to worry about any problems with their drainpipes. The product is available in a one-time use sachet of 50 gm for Rs 25 and a pack of eight sachets for Rs 200 at all retail outlets and e-commerce platforms.
