Grey cooks up tasty commercial for Britannia cakes

MUMBAI: Grey India has created a new television commercial for Britannia cake. The commercial brings to light the goodness of cakes showing how a Britannia cake is made from the healthiest of ingredients that include milk, eggs and fruit. With this the company intends to break the cliché of cakes being considered as unhealthy. 
Said Grey national creative director Malvika Mehra, "Britannia wanted to shift it from a ‘special moments indulgence‘ to a ‘healthy wholesome everyday snack‘ space. Coming to think of it, when one looks at the ingredients that go into a Britannia Cake, they are naturally healthy and wholesome (milk, eggs, fruits etc.) so honestly our task was very simple - we just had to glorify this fact."
The ad shows young boy being followed into his school bus by a cow and when he is settling down, his mother hands him a hen through the window. This brings up some other unusual incidents.

For this she said, "We dramatised the ingredient story and decided to tell it via a cow (for milk), a hen (for eggs) and a tree (for fruit)! It turned out to be a mad, chaotic shoot with us trying to get the cow inside the bus with 50 school kids. Hope the film works the magic we all want it to." The ad then goes on to announce that all these healthy ingredients (milk, eggs and fruit) are found in one place - Britannia cakes.

Grey National creative director Amit Akali says, "Just like in the nursery rhyme ‘Mary had a Little Lamb‘, our protagonist, Varun has various things (a cow, a hen and a fruit tree) following him to school. We thought it would be interesting to bring alive a rhyme that all of us have sung at some point or the other. Hence, we decided to do our very own rendition of ‘Mary had a Little Lamb‘, albeit a folk version with thumkas, et al. Amar Mangrulkar, the music director, arranged for Raghuvir Yadav to sing it and that really took it to another level."

Latest Reads
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories