Grey acquires majority stake in German digital media agency

MUMBAI: WPP’s global marketing communication agency, Grey, has acquired a majority stake in the German-based digital media agency, k102 GmbH.

Founded in 2006 by Lars Moltrecht and Jan Guntner, Dusseldorf-based k102 has worked alongside Grey since January 2010.

The key clients of k102 include Deichmann, Transparo, MBT, Gard and Toshiba.

k102‘s unaudited revenues for the year ended 31 December 2011 were approximately EUR 1.3 million with gross assets as at the same date of approximately EUR 1.2 million, an official statement read.

This new investment is in line with WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities.

WPP‘s digital revenues totalled $4.8 billion in 2011, representing approximately 30 per cent of the group’s total revenues of over $16 billion.

WPP has set a target of 35-40 per cent of revenue to be derived from digital in the next five years. Collectively, WPP companies in Germany employ around 7,000 people (including associates) with revenues of approximately $1.3 billion. On this basis, Germany is WPP‘s fourth largest market after the US, UK and China.

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