European Tour launches latest campaign on YouTube

MUMBAI: They are more accustomed to producing fireworks on the golf course, but could The European Tour‘s best golfers set alight a barrel full of gunpowder on a pirate ship in the Scottish seas with a single strike of a golf ball?

The Every Shot Imaginable campaign, which was launched today on The European Tour‘s YouTube channel, endeavoured to find out as a select number of the best golfers in Europe attempted to utilise their prodigious talents in the most bizarre of fashions.

The campaign, which previously featured Englishman David Howell striking a gong in the middle of an Irish lake and Simon Khan shooting down an airborne clay pigeon with a wedge shot in the deserts of Dubai, took to the highlands of Scotland this time around.

In a live shoot from start to finish, European Tour pros Jeev Milkha Singh of India, Spain‘s Pablo Larrazabal, Scotsman Stephen Gallacher and Grégory Bourdy of France attempted to hit a gunpowder-filled barrel placed on a fishing boat-turned pirate ship 135 yards out to sea from Fort George Castle in Inverness, Scotland.

The European Tour members Darren Clarke, Martin Kaymer, Graeme McDowell, Rory McIlroy, Louis Oosthuizen and Charl Schwartzel winning the last six Majors in a row.

But when faced with the "Gunpowder" challenge, it took hundreds of attempts before one of the Tour‘s top golfers could hit the gunpowder barrel and set the sky alight.

Speaking at the launch of the "Gunpowder" edition of the Every Shot Imaginable campaign on YouTube, Jeev Milkha Singh said, "Shooting the film was a crazy experience here in Scotland. We had more than 300 tries for the gunpowder shot before one of us hit the barrel and lit the fire-crackers. It was raining and the winds were too strong but that was the challenge and all enjoyed it.

Latest Reads
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories