MAM

Euro 2012: Spain vs Portugal match delivers 2.04 TVR for Neo

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MUMBAI: The semi-final match between Spain and Portugal was the most watched match of Uefa Euro 2012 garnering 2.04 TVR in the six metros (Sec ABC 15+ CS male target group), broadcaster Neo Prime said quoting TAM data.

The second semi-final match between Germany and Italy got only 1.37 TVR. The two semi-finals had average ratings of 1.70 TVR.

The viewership data for the final between Spain and Italy is expected next week.

Comparably, the semi-final matches in the previous edition of tournament had average ratings of 1.12 TVR with the first semi-final match between Germany and Turkey getting a TVR of 1.91 and the second semi-final between Russia and Spain attracting 0.91 TVR.

The 2008 Uefa Euro was aired on ESPN in India.

The event‘s reach also improved significantly with 19.28 million viewers tuning in for matches till the semi-final stage. The previous edition had a reach of 14.96 million.

The four quarter final matches for the tournament was 1.09 TVR with the last two matches getting viewership of above 1 TVR. The 2008 edition had average ratings of 0.88 for the quarter final stage.

On the whole, the average event viewership notched 0.73 TVR which is just a tad better than the 0.67 TV in the previous edition. Eleven out of 30 matches till the semi-final stage rated more than 1 TVR compared to seven matches in the 2008 Uefa championship.

In US, the Uefa Euro 2012 final on ESPN set a record as the most-watched European Football Championship game in the United States. The match was seen by an average audience of 4.068 million viewers in 2.699 million average television households.

Throughout the 31 matches of the three-week tournament, ESPN‘s live English-language TV presentation delivered an average of 993,000 households and 1,300,000 viewers, up 51 per cent in households and viewers respectively, versus 31 matches in 2008 (657,000 households and 859,000 viewers).

In the U.K., the Spain-Italy final on pubcaster BBC and ITV averaged 12.3 million viewers during the game, compared with two million on ITV.

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