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FY-16: Challenging markets push HUL marketing spends up 16.9 percent

Indian FMCG giant Hindustan Unilever Limited (HUL) spent 16.9 percent more towards Advertisement and Promotions expense (marketing spends, ASP) in the year ended 31 March 2016 (FY-16, current year) as comapared to FY-15 on a standalone basis. HUL’s standalone ASP in the current year was Rs 4,526.17...

MAM Marketing MAM
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Broadchurch named Best TV Program of 2013

MUMBAI: British crime drama Broadchurch has been named the best TV show of 2013 by RadioTimes critics.  Starring David Tennant and Olivia Colman as the lead actors of an ensemble cast, the drama follows the story of a police investigation into the murder of a schoolboy in a small Dorset coastal...

Television Production House Fiction
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Sky adds Channel 4's 4oD to a catch-up TV service

MUMBAI: UK pay TV service provider Sky customers will be able to access that the company says is a complete catch-up TV service following the addition of 4 on demand (4oD) to its On Demand service.

Technology Software Applications
Star Plus to focus on digital, on-ground to promote MasterChef

MUMBAI: As it gears up to launch the latest season of Masterchef India, the leading Hindi GEC Star Plus has rolled out an innovative marketing campaign to promote the show.

MAM Marketing MAM
Manchester United buys out BSkyB stake to take complete control of its TV channel

MUMBAI: Manchester United has taken complete ownership of its in-house television channel Manchester United Television (MUTV) by acquiring the one-third minority equity stake held by BskyB (Sky).

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