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Essence hires Sonali Malaviya as VP - client partner

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MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

With experience of more than 15 years, Malaviya is a seasoned marketing professional working with global brands and companies. Prior to Essence, she was the COO of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate the company?s marketing offering to some of the biggest domestic and international brands in the market. Malaviya was also a principal partner at Mindshare Delhi and has done stints in leading media agencies and a research firm.

?Sonali?s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India,? said Chakravarthy.

Sonali Malaviya, Vice President, Essence India said, ?I am excited to join the team at Essence in building an integrated, world class marketing product in India. As one of the few digitally led full service agencies, it gives us the opportunity to create breakthrough work for our clients, and I look forward working with this dynamic team of professionals.?

As the agency continues to scale globally, India and APAC remain a key growth region due to Essence?s commitment to deliver its proposition to its existing client roster across greater geographies, and to support the abundance of new business activity. India, in particular, holds strong strategic importance given its status as a dominant and dynamic growth market within the region. 

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