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Disney rolls out 'Back to school' range featuring popular characters

MUMBAI: Disney Consumer Products India, the consumer products division of Walt Disney India, has launched its back to school range featuring popular Disney characters such as Mickey and Friends, Disney Princess, Disney.Pixar Cars and Winnie the Pooh.


The range includes stationery products, backpacks, lunch boxes, water bottles and much more with prices ranging from Rs 10 to Rs 1599.


The backpacks and trolley bags range is priced between Rs 599 to Rs 1599 while school stationery price range starts from Rs 10 with the upper range being Rs 499. For lunch boxes and water bottles, the price range is between Rs 89 to Rs 569.


To engage kids, Disney is organising interactive activities across key retail stores for kids and families to come and participate. The activities include art and craft workshops, storytelling session and fun games for kids.


“Getting ready for the new school year can sometimes be a task for parents. We, at Disney understand this and strive to make going back to school a memorable experience for kids and parents alike," said The Walt Disney Company India executive director Licensing Siddharth Taparia.


The products will be available across all the leading retail outlets including - Reliance Time Out, Easy Day, Lifestyle, Crossword, and Star Bazaar. The products will also be available online at shopatdisney.in.

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