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Cosmos-Maya’s strategy for global animation

Producing animation series isn’t a low-hanging fruit. Considering that a huge amount of money is spent on the production of animated shows than general entertainment channels (GECs) in the Indian television segment, it takes a big heart to risk Rs 20-60 lakh for an animated show’s 11-22 minute...

Television TV Channels Kids
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BARC data shows upward trend for kids' viewership

Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out how to make magic work – localised content. At the ATF Kids Summit 2018, Broadcast Audience Research Council (BARC) COO Romil Ramgarhia threw light on Indian kids and their viewing habits.

Television TV Channels Kids
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Audience is understanding importance of licensed merchandise: Saugato Bhowmik

You walk into a kids store and you see Sponge Bob backpacks, a sipper of Lightning McQueen from Cars, or a t-shirt with the word Barbie embossed on it. Licensed merchandises are everywhere today.

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Discovery Kids aims 35% reach with English audio feed

The kids channels have finally woken up to the importance of animation in regional languages. Tamil, Telugu, Bengali and Malayalam are the existing languages that are working quite well in the overall industry as well as in the kids segment.

Television TV Channels Kids
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Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

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