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Dentsu to manage Canon India’s creative biz

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MUMBAI: Creative agency Dentsu Marcom will be in charge of all campaigns for Canon India for the year 2012.

Confirming the news to indiantelevision.com, a spokesperson from the agency informed that Dentsu will be in charge of ATL and BTL activities while Allied Media holds the media mandate.

The company has two agencies on its roster – Dentsu and Percept/H, the spokesperson said Percept/H handled the campaigns last year.

The company is yet to decide the agency for its digital cameras business.

In 2004, Dentsu Marcom won the creative account for Canon India. The incumbent agency at the time was Rediffusion Y&R.

Canon India is a 100 per cent subsidiary of Canon Singapore and was launched in India on 2007. The company has products like digital copiers, multi-functional peripherals, fax machines, inkjet and laser printers, scanners, all-in-ones, digital cameras, digital camcorders, dye sub photo printers and multimedia projectors, semiconductors, card printers, and cable ID printers.

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