Dentsu Communications bags TVS Jupiter

MUMBAI: TVS Motor Company has announced that it has appointed Dentsu Communications to handle its recently launched TVS Jupiter brand. This will be in addition to the already existing WEGO brand that the agency handles.

Commenting on bagging the new account, Dentsu Communications CEO Arijit Ray said, “We are absolutely delighted to be assigned the communication duties for Jupiter. TVS is one of our most prestigious portfolios and we are really happy to have won the second assignment within a year. It is truly a measure of the quality of work and engagement put forth by Team Bangalore over the last year, and the collective understanding of the agency of the automotive space. Jupiter is a fantastic product and seeks to build a great slot in the market. We have had a good time interacting with the team at TVS and the Bangalore Team is really looking forward to some exciting times ahead on Brand Jupiter.”

Jupiter is a fantastic product and seeks to build a great slot in the market believes Arijit Ray

Dentsu Communications will work on various campaigns for TVS Jupiter and will be responsible for the account’s campaign planning and creative executions across Television and Print mediums.

 “Effective communication in today’s cluttered automotive world is essential in order to establish a brand and Dentsu Communications has been able to do that very effectively for our Wego brand. We are confident that with the backing of their Wego experience and the understanding of TVS Motor Company’s philosophy, they will be able to create a niche positioning for TVS Jupiter as well with some spectacular campaigns,” said TVS Motor Company GM- marketing Aniruddha Halder .

Latest Reads
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM
Gatorade gets PV Sindhu to say 'never give up'

MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu. Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features...

MAM Media and Advertising Ad Campaigns
PointNine Lintas forays into mar-tech via Probitec

MUMBAI: Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the world’s first technology platform for activation management, Probitec is an end-to-end solution for executing and...

MAM Marketing Brands
Fevicol makes a banner that actually sticks

MUMBAI: No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories