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Dentsu bags creative and media mandates of Gatsby

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MUMBAI: Dentsu Creative Impact and Dentsu Media have together bagged the creative and a media duty of Mandom Corporation’s Gatsby range of men’s grooming products.

Mandom Corporation (India) is a wholly owned subsidiary of Japan based Mandom Corporation that is engaged in manufacturing and selling men’s and women’s cosmetics.

The Company operates its business mainly in Japan and Indonesia and it offers products like Gatsby, Pucelle and F&F.

Talking about the launch of their new product, Mandom India marketing head Takayuki Enomoto said, “We are all very excited about launching Gatsby Water Gloss in India and starting our marketing activities in full swing with our brand ambassador Varun Dhawan. We plan to cultivate a ‘Hair Styling culture‘ in India. We are looking forward to influencing young men through Varun and expect this association to boost the brand‘s visibility in India with the help of our creative partner Dentsu Creative Impact.”

Dentsu Media COO Tadashi Urashima said, "Partnering Mandom in the challenge to effectively access and engage with the trend-setting Indian youth is both exciting and exacting work for Dentsu Media. It is an honor and pleasure to work with Mandom in communicating the emotion and passion of the Gatsby brand in this country, using an integrated Dentsu approach, with a cut-through campaign to deliver significant ROI."

On getting the creative duties for the brand, Dentsu Creative Impact COO Junichi Minohara said, "Excited, ecstatic and enthusiastic. It is a huge opportunity for us to partner a company such as Mandom Corporation in making a strong brand like Gatsby an even stronger player in the Indian market. The strength of this brand is immense in all countries where it is present, and we look forward to giving it the same stature in India as well."

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