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DDB Mudra completes last leg of restructuring

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MUMBAI: DDB Mudra has completed the last leg of its restructuring, a process that started in November 2011 after Omnicom took majority stake in the Anil Ambani-owned company.

The senior level changes include Arijit Ray who will now work on a new assignment in the DDB Asia-Pacific network while Sudarshan Banerjee will serve as director business development in the DDB Mudra Group in addition to his role as head Mudra Ahmedabad. Ray was president Mudra West till now.

Banerjee will report to Pratap Bose who is group CEO.

Also, Anurag Bansal will now serve as director finance in the DDB Mudra Group and be the deputy to the group chief financial officer Dilip Upadhyaya.

At the beginning of 2012 Mudra had announced the joining of Vandana Das as head of its North operations while Rajiv Sabnis was given the reins to head the West operations. Ranji Cherian continued to head the southern operations.

Sabnis and Cherian will also be involved in initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra in their respective regions.

DDB Mudra will announce its new identity on 28 February. The effective date for the makeover is 1 March.

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