Contract Advertising to relaunch CainKare's Chik Shampoo

MUMBAI: FMCG company, CainKare, has recently handed over the project to relaunch Chik shampoo and launch Spinz hair colour brand to Contract Advertising.

The WPP-agency was awarded the creative mandate following a multi-agency pitch in Chennai. 

Contract Advertising executive VP Kumar Subramaniam says, "Chik Shampoo and Spinz are challenger, young and brave brands. The communication of the brands will target the all the socio-economic segments. We are aiming to communicate the brands with the larger audience."

Chik was the first shampoo brand to be made available in sachet packs and the agency has been assigned the mandate to re-package and refresh its elements including communication, added Subramaniam.

The products are expected to be launched in few test markets in Southern India within the next couple of months.

CavinKare?s media duties lie with MEC, another WPP-agency.

Currently, CavinKare has two creative agencies - Curry-Nation and Leo Burnett.


While Curry-Nation handles CavinKare?s Spinz, Hi5 and Fairever brands, Leo Burnett is working on a company?s yet-to-be launched toothpaste brand.

Also, on project basis the company has Cartwheel and Saints & Warrior working on Garden snacks and Nyle shampoo respectively. Rediffusion Y&R handles the Maa Juice brand.


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