Colors in top position in week that ends with India's World Cup win

MUMBAI: In the week that ended with India lifting the World Cup, Colors has occupied the top spot in the Hindi general entertainment channel space amid allegations from some rival networks that it dropped ad inventory.

The Viacom18 channel, following behind market leader Star Plus for almost a year, has added 28 GRPs (gross rating points) during the week.

While the whole nation was gripped by the cricket World Cup fever, all the other GECs were losing viewership in a magical week that saw India triumph over Pakistan and Sri Lanka.

Colors, on the other hand, raced up the charts to end the week with 300 GRPs, with four of its shows - Uttaran, Na Aana Is Des Laado, Balika Vadhu and Laagi Tujhse Lagan - ranking among the top 10.

Said Colors spokesperson, "To counter the intensifying cricket World Cup mania, we adopted an aggressive approach as part of our tactical move to minimise viewership-loss to cricket. These included inventory optimisation, storyline peaks in some of our fiction shows and strong movie line-ups. The GEC space is not alien to these tactics. As the ratings suggest, this appears to have paid-off for us, as we experienced minimum viewership loss during the peak of World Cup cricket."

Star Plus dropped to No. 2 with 261 GRPs in its kitty (last week 291 GRPs), according to Tam data for Hindi speaking markets.

"We refrained from dropping ad ventory to shore up our ratings. We do not believe in tactics which are ‘value-destroying‘ for the industry. For us, it is important to have a sustainable business plan," said Star India EVP and head, marketing and communications Anupam Vasudev.

Star Plus believes that it will retain its pole position. "India reaching the finals and winning the World Cup was a very big and good thing for the country. It has come after 28 years and is bound to impact the other genres. Viewers will come back to us, now that the World Cup is over," explained Vasudev.

Meanwhile, Zee TV lost 16 GRPs during the week to stay in third position with 170 GRPs.

Sony Entertainment Television was the top loser during the week. It shed 39 GRPs and slipped one position to take the fifth spot with 120 GRPs, while sister channel Sab, even after losing 8 GRPs, stayed in the fourth position with 128 GRPs.

Imagine TV shed 11 GRPs to end the week with 70 GRPs while Star One and Sahara One were at 28 and 22 GRPs respectively.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories