Colors adds 30 GRPs on the back of Screen Awards

MUMBAI: Colors, the Hindi general entertainment channel from the Viacom 18 stable, has emerged as the biggest gainer in the week ended 28 January, as far as ratings are concerned.

The channel added 30 GRPs (gross rating points) to its previous week‘s tally to end week with 230 GRPs as it was aided by the Screen Awards‘ telecast. However, it did not help the channel to better its position among the Hindi GEC ladder, and it remained behind Sony Entertainment Television (Set).

As per TAM data for the week 4 of 2012 (HSM, C&S, 4+), the telecast of Colors Screen Awards on Sunday clocked an average TVR of 5.37 over a period of three-and-a-half hour. The repeat of the show was aired on Saturday, 28 January, which recorded 1.8 TVR. Colors also launched its sports entertainment reality show Ring Ka King on 28 January that registered a 2.2 TVR.

Meanwhile, genre leader Star Plus has seen an improvement in its ratings. With addition of 13 GRPs, the channel has ended the week with 306 GRPs (last week 293). The top three most watched GEC properties were from Star Plus. After a long time, channel‘s fiction property Yeh Rishta…is at the No 1 position with 5.93 TVR while Saathiya Saath Nibhana has slipped to No 3 with 5.68 TVR.

Set‘s ratings remained unchanged this week and the channel ended the week with 237 GRPs.

For Zee TV, it was another black Wednesday, as the channel shed further 13 GRPs and closed with 172 GRPs (last week 185). Sab added one GRP and clocked 132 GRPs.

Life OK, the second channel from the Star India stable, saw a dip in GRPs again. The channel that had reached to 100 GRPs in the third week of its launch has gone down to end the week with 85 GRPs (last week 87).

Imagine TV with 61 GRPs (last week 65) and Sahara One with 45 GRPs (last week 42) followed.

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