Colgate ties up with upcoming Tintin film

MUMBAI: Colgate-Palmolive India has tied up with Sony Pictures for the upcoming film ‘The Adventures of Tintin‘ which releases on 11 November.

There is a contest and the winner will visit Tintin‘s homeland - Brussels.

Colgate 360 degree surround toothbrush has announced the ‘Fight-Against-Evil‘ contest that gives the consumers a chance to be part of Tintin‘s life. Winners stand a chance of winning Tintin merchandise. Three winners will also get to win a 5-day trip to Brussels, Tintin‘s homeland.
Colgate-Palmolive India VP marketing Rekha Rao said, "We are excited to partner with Sony Pictures to bring the ‘Fight-Against-Evil‘ contest to our consumers. Most of us have been Tintin fans and we are delighted to present our consumers with an opportunity to be part of their favourite character‘s life."

Sony Pictures India director marketing Divya Pathak added, "The Adventures of Tintin is the movie event of the year and Tintin, together with the movie‘s creators Steven Spielberg and Peter Jackson, are icons in India. We see this partnership with Colgate as iconic brands coming together to give Tintin fans one more reason to celebrate the release of this much-awaited movie."

The new TVC campaign introducing the contest draws synergies of Tintin and Colgate 360° Surround toothbrush fighting evil forces. While Tintin travels the world solving mysteries, Colgate 360° Surround helps fight the evil forces all across the mouth.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories