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Colgate ties up with upcoming Tintin film

MUMBAI: Colgate-Palmolive India has tied up with Sony Pictures for the upcoming film ‘The Adventures of Tintin‘ which releases on 11 November.


There is a contest and the winner will visit Tintin‘s homeland - Brussels.


Colgate 360 degree surround toothbrush has announced the ‘Fight-Against-Evil‘ contest that gives the consumers a chance to be part of Tintin‘s life. Winners stand a chance of winning Tintin merchandise. Three winners will also get to win a 5-day trip to Brussels, Tintin‘s homeland.
 
Colgate-Palmolive India VP marketing Rekha Rao said, "We are excited to partner with Sony Pictures to bring the ‘Fight-Against-Evil‘ contest to our consumers. Most of us have been Tintin fans and we are delighted to present our consumers with an opportunity to be part of their favourite character‘s life."


Sony Pictures India director marketing Divya Pathak added, "The Adventures of Tintin is the movie event of the year and Tintin, together with the movie‘s creators Steven Spielberg and Peter Jackson, are icons in India. We see this partnership with Colgate as iconic brands coming together to give Tintin fans one more reason to celebrate the release of this much-awaited movie."


The new TVC campaign introducing the contest draws synergies of Tintin and Colgate 360° Surround toothbrush fighting evil forces. While Tintin travels the world solving mysteries, Colgate 360° Surround helps fight the evil forces all across the mouth.

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