Colgate ties up with upcoming Tintin film

MUMBAI: Colgate-Palmolive India has tied up with Sony Pictures for the upcoming film ‘The Adventures of Tintin‘ which releases on 11 November.

There is a contest and the winner will visit Tintin‘s homeland - Brussels.

Colgate 360 degree surround toothbrush has announced the ‘Fight-Against-Evil‘ contest that gives the consumers a chance to be part of Tintin‘s life. Winners stand a chance of winning Tintin merchandise. Three winners will also get to win a 5-day trip to Brussels, Tintin‘s homeland.


Colgate-Palmolive India VP marketing Rekha Rao said, "We are excited to partner with Sony Pictures to bring the ‘Fight-Against-Evil‘ contest to our consumers. Most of us have been Tintin fans and we are delighted to present our consumers with an opportunity to be part of their favourite character‘s life."

Sony Pictures India director marketing Divya Pathak added, "The Adventures of Tintin is the movie event of the year and Tintin, together with the movie‘s creators Steven Spielberg and Peter Jackson, are icons in India. We see this partnership with Colgate as iconic brands coming together to give Tintin fans one more reason to celebrate the release of this much-awaited movie."

The new TVC campaign introducing the contest draws synergies of Tintin and Colgate 360° Surround toothbrush fighting evil forces. While Tintin travels the world solving mysteries, Colgate 360° Surround helps fight the evil forces all across the mouth.

Latest Reads
Can Ranveer Singh save Switzerland's dying tourism industry?

MUMBAI: Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise. Travel and tourism is one of...

MAM Marketing Brands
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories