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Airtel Cellular continues as largest TV advertiser in week 46

BENGALURU: Airtel Phone Services (Airtel Cellular) has been the largest advertiser on television for 4 weeks in row, starting from BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016).

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eComm players among top 10 television advertisers in BARC week 40

BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they...

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BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever...

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16 brands line up to 'Find Dory' in India

MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited for the latest animated delight from Pixar and Disney that will release on 17 June in Hindi and English in 2D, 3D and IMAX formats across...

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Colgate ropes in Kareena and Shriya as brand ambassadors

MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal - Colgate Active Salt Healthy White - which was unveiled today by Bollywood actor Kareena Kapoor Khan and rising star Sh

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