Mumbai: It would not be an exaggeration to say that it was the most looked-forward to, most-talked-about and the most nostalgia-generating event all of last week, on social media. After a wait of more than a decade and a half, diehard fans, the world over, of the most popular sitcom in television history finally got to see their six F.R.I.E.N.D.S get back together at Central Perk - albeit just for a little more than an hour and a half.
That was enough to spawn a million memes and dominate endless Instagram stories and conversations, with many declaring this was their best one hour 40 minutes of 2021 so far!
Then why would brands be left behind?
So, here goes a pick of some of the creatives for the FRIENDS: The Reunion that celebrated the friendship and got the nostalgia on spot. Could we be more excited!
ZEE5
The OTT platform which streamed the special episode in India, very usefully came up with some creative excuses we could use to bunk office to watch the reunion episode the moment it was launched- 12.32 pm to be precise! Could we be more grateful?
“The world will be on a BREAK tomorrow. Which excuse will you use to watch the #FriendsReunionOnZEE5 at 12:32 pm with the rest of the world?”
Godrej Appliances
The consumer brand came up with a series of posts which recreated some of the iconic scenes and dialogues from the show:
JSW Paints
The Paint brand paid tribute to the famed couch in the coffee shop where the group of six used to hang out: “Can we be... any more excited to embrace every colour of this reunion!”
Amul
The dairy brand continued its legacy of staying ahead of the curve when it comes to tapping topical trends with a cutesy take:
Zomato
The food delivery platform brilliantly called out the #1 trending restaurant of the day, Central Perk in its post:
Kotak Life
The Insurance brand creatively used the words of the familiar theme song ‘I'll Be There For You’ and the backdrop behind the famous series to promote its service: “People come and go but true F.R.I.E.N.D.S will always stick around, even in the toughest situation. Let Kotak Life Insurance be that friend of yours.”
