Big Street bags Carlson Hotels for Delhi Airport Metro inventory

MUMBAI: Big Street, a subsidiary of Reliance Broadcast Network operating in the media aggregation space, has signed its first client – The Radisson Hotel and Country Inn and Suites – for the Delhi Airport Metro Express (DAME) marquee OOH (out-of-home) property.

Both, Radisson Hotel and Country Inn and Suites, belong to the Carlson brand. Big Street has launched the clients on the Shivaji Stadium Station at Connaught Place.
The company recently announced the commercial launch of its premium OOH inventory on the newly commissioned DAME Line that enables air travellers to commute to and fro from T3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometres, in just 18 minutes.

Big Street offers OOH inventory on DAME that provide brands an opportunity to reach out to the air travellers and upper SEC consumers travelling in and out of Delhi. Consisting of six stations - New Delhi, Shivaji Stadium, Dhaula Kuan, NH-8, IGI Airport and Dwarka - it is estimated that an average of 30,000 air travellers will use DAME every day and another 20,000 travellers will use it for travelling to work at the airport and beyond.
Big Street business head Ashwin Padmanabhan said, “We are thrilled to welcome on board our first client on our premium and innovative inventory on DAME that will facilitate Radisson Hotels and Country Inn and Suites to reach out to the prized high-end consumers who can experience these brands through these visually appealing, hard hitting and tough to ignore inventory. Big Street offers extremely contextual communication to the brands thus creating an opportunity for high impact communication. A marquee property like DAME will truly open up significant communication options for the brand.”

Radisson Hotels and Country Inn and Suites have chosen to reach their target audience using two backlit panels of 3x6 island platform pillars providing high visibility of their brand to the travellers.
Big Street also provides several other advertising options on the Airport Metro stations such as wall branding, platform screen doors, luggage trolleys, product displays as well as inside train branding and these advertising options will reach not only the highly-desired, hard-to-contact group of SEC A urban jet-setters but also connect with the upwardly mobile extensively travelled international travellers who appreciate and enjoy a premium experience, the company said.

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