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BBC World launches ad campaign for 'World News Today'

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MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today which has started from 23 July.

It has released four print ads, two TVCs, two radio spots and one internet ad for the Asia-centric news show hosted by Nik Gowing.

BBC World marketing and communications head Vaishali Sharma elaborates, "As the show is focused for the Indian audience, the ad campaign is made to meet the needs of the Indian market. We are trying to reach out to the people by our ad campaign."

"With a common tagline for all the ads which reads 'what affects the world, affects you', the campaign stresses upon the fact how global changes affect our lives in India," she adds.

One of the print ads read 'To know if we're going to receive record rainfall this year, check the skies in Oman.' The other ad states 'To find out if petrol prices will rise. Keep an eye on America's Middle East policy.' To know if our foreign holidays will get cheaper one has to keep an eye at the US-China trade gap, explains one of the ads. The other ad asks to watch the show to discover how by walking into an Amercian mall, one can figure out job oppurtunities.

Sharma says that the print ads will be placed in almost all the leading dailies of major cities like Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Amritsar, Srinagar, Hyderabad. Meanwhile, the radio spots will be aired on Radio City and Radio One.

BBC World will run the 30-second TVCs only on Discovery, Travel and Living, AXN, Pix, Zee Café and Zee Studio who share a similar audience profile.

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