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Saurabh Yagnik leaves Star to head Sony Pix

MUMBAI: Multi Screen Media (MSM) has poached Saurabh Yagnik to head its English movie channel Pix.

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Pix biz head Sunder Aaron quits

MUMBAI: Multi Screen Media?s English movie channel Pix?s business head Sunder Aaron has put in his papers and is serving his notice period.

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Pix's ‘Big Break’ initiative ahead of digitisation

MUMBAI: In a bid to further engage with its viewers and build brand affinity, English movie channel Pix has announced a new marketing initiative – ‘Big Break’.

MAM Marketing MAM
BBC World launches ad campaign for 'World News Today'

MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today which has started from 23 July.

MAM Marketing MAM
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Max gears up for the cricket World Cup

MUMBAI: With seven weeks to go before the biggest sports event of the year the cricket World Cup kicks off Max is gearing up to create buzz around the event.

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