Battle for 2nd spot intense among Hindi GECs

Mumbai: The fight for the second spot among Hindi general entertainment channels (GECs) is intense. Zee TV, Sony Entertainment Television (Set) and Colors are separated from each other by just a few points, with Star Plus ahead of the pack.

As per TAM data (HSM, C&S, 4+) for week 38, provided by Hindi GECs, Star Plus is the leader with 252 GRPs (last week 250 gross ratings points). The fiction shows of the channel have not seen much change in viewership except ‘Diya Aur Bati Hum’ which notched 6 TVR (last week 5.3 TVR) in the week ended 22 September.

Second in the Hindi GEC hierarchy is Zee TV that winded up its dancing property ‘Dance Ke Superkids’ on 23 September (Sunday). The Saturday (22 September) episode of the show, which was part of the finale week, clocked 4.3 TVR. The channel lost five GRPs to close the week with 235 GRPs. Its fiction properties like ‘Pavitra Rishta’ (3.1 TVR) and ‘Punarvivaha’ (2.5 TVR) have seen slight dip in the viewership.

Just two GRPs behind Zee TV is Colors that added three GRPs to end the week with 233 GRPs (previous week 230). Its reality property ‘India‘s Got Talent’ opened with a 4.1 TVR on 22 September. The show had debuted with 3.9 TVR in its last season. ‘Jhalak Dikhhla Jaa’ that will air its finale this weekend recorded 2.8 TVR (last week 3.2 TVR) in week 38. ‘Balika Vadhu’ continues to be the leading show of the channel with 4.5 TVR.

Set continues to be a strong fighter with 232 GRPs (previous week 230). Its popular fiction show, ‘Bade Achche Lagte Hain’, rated 4.7 TVR (last week 3.9), as the lead protagonists Ram and Priya meet each other after five years. ‘Kaun Banega Crorepati’ averaged 3.9 TVR. Its other shows like ‘Kuch to log kahenge’ (1.4 TVR), ‘Kya Hua Tera Vada’ (1.8 TVR) and ‘Parwarish’ (1.6 TVR) saw growth in eyeballs.

Meanwhile, despite the loss of six GRPs, Sab has jumped back to No.5 spot on the GEC ladder. Life OK with 124 GRPs (last week 167) follows. The channel had fetched its highest ratings last week on the back of the grand episode of ‘Mahadev’ that got this year’s highest rating of 8.2 TVR.

Sahara One with 29 GRPs (last week 34) is at the bottom of the ladder.

The Hindi GECs were hit by the cricket T20 World Cup which kicked off on 18 September. The combined GRPs from Hindi GECs fell to 1271 from 1322 as the T20 matches were telecast live during evening prime time.

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