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Asian Paints dons new brand identity

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MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

The account will be handled out of DDB Mudra‘s Ahmedabad office.

The agency will work on the internal and external communication of the brand.

Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity Adani Group has DDB Mudra Group director business development -. EVP and DDB Mudra Ahmedabad Head Sudarshan Banerjee said, "Adani is one of the largest and respectable group and it‘s a prestige to have won the business.

Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand."

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