'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

MUMBAI: Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

The key highlights of the report are as follows:  

* This was most buzziest IPL season ever with more than six million mentions around the event. This is more than 2X as compared to 2016 buzz levels.
· KKR was most popular team this year followed by the winning team Mumbai Indians

· Dhoni was most popular IPL player this season followed by Gautam Gambhir and Rohit Sharma. Virat Kohli who was leader in 2016 edition slipped six spots on popularity board.

· David Warner is the only (non-Indian) player to be amongst the top players in both IPL 2016 and IPL 2017.

· Vodafone had most engaging and liked content this IPL season.

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o The cute ZooZoo films and the old couple ad went viral and was the most shared story this IPL season.

o  Also the highest views amongst the official sponsors of #VivoIPL2017.

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· As expected, the Title sponsor - Vivo emerged as the most buzziest brand this IPL season. The brand hashtag #Vivoipl was also most recalled hashtag this IPl season.

· The mood and sentiment around IPL was very action oriented. There was great enthusiasm amongst the fans and this reflected in Maxus Kaleidoscope (Mood Measurement Proprietary Tool).

·  Mumbai is most buzziest city followed by Delhi and Bangalore. Surprisingly, both Delhi and Bangalore teams disappointed the fans back at home.