MUMBAI: E! Entertainment Television, which focusses on Hollywood news and celebrities, is refreshing its logo, on-air look and tagline in Asia and around the world.

NBCUniversal International Television said E! will be refreshed from 23 September.

E! will have new shows like ‘Opening Act,‘ and ‘Married to Jonas‘, featuring Kevin Jonas, a member of the group Jonas Brothers, and his wife Dani, as well as continuing with other shows like ‘Live From The Red Carpet‘, ‘Fashion Police‘, ‘Keeping Up With The Kardashians‘ and all the familiar, much-loved hosts of E! News Asia ? Marion Caunter and Dominic Lau.

Universal Networks International Asia Pacific MD Christine Fellowes said, "E!, as an iconic brand at the epicentre of pop culture, is evolving to stay current and relevant to audiences. Having been the destination of choice for entertainment in Asia, we‘re excited. The next evolution of E! will offer an even more compelling brand and new and exciting programmes that fascinate the pop culture fans in us."

E! is seen in 150 countries and delivered in 26 languages. It looks at personalities, trends, music, fashion, TV, movies, art, nightlife, philanthropy, technology, design and sports. The channel‘s new look and logo, the ‘Pop of Culture‘ tagline and talent-driven brand campaign help bring this to life, evolving and extending the E! brand.

The evolution of the E! brand also includes the network‘s site, which re-launched internationally, in line with the US, on 9 July 2012. It claims to average 15 million monthly unique visitors internationally.The site has been expanded, updated and reignited with a tablet-friendly redesign that improves functionality and user interaction, as well as offering enhancements to its high-res photo galleries and unique social integrations.