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'Consumer annoyance with intrusion in their space will take a new turn'

If there's anything more challenging than predicting the media scene in India, it's reviewing them a year later. It does feel good though if you are more right than wrong on your own predictions. Here's how the reality played out in 2006 and some more predictions for 2007.

Specials Year Enders
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Tivo selects The Kaplan Thaler Group to lead ad efforts

MUMBAI: Tivo which creates television services for digital video recorders (DVRs) in the US has selected The Kaplan Thaler Group to serve as the creative resource for its advertising efforts.

DTH DTH Operator
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Telecom innovation in the US being led by broadband deployment: FCC

 MUMBAI: In a statemjent before the Senate Committee on Commerce, Science and Transportation, US media watchdog Federal Communications Commission (FCC) chairman Kevin Martin notes that almost all of today's innovation is enabled by broadband deployment. "Broadband technology is a key driver of...

DTH DTH Operator
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'Consumer annoyance with intrusion in their space will take a new turn'

As predicted, the impact of technology on communication in 2006 was rather limited. Consumer pull rather than organizational push continues to determine the rate of acceptance and dissemination of technology.

Specials Year Enders
Tivo to provide ad research services in the US

MUMBAI: Tivo, which innovates in the arena of advertising solutions and television services for digtal video recorders (DVR) in the US and and Information Resources (IRI), have launched the IRI TiVo Consumer Insights Suite.

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