44% adults used Internet TV via STBS in the last 12 months: Ofcom


MUMBAI: Close to 44 per cent (over four in ten) adults in the UK had used an internet connected TV - most via set-top boxes such as TiVo or Sky - in the last 12 months. Some 34 per cent had watched catch-up TV services via connected TVs or set-top boxes.

Moreover, Ofcom’s research into UK audience attitudes to content on TV and radio showed that households surveyed owned two TV sets on average.

This research covered what people find offensive on TV and radio, their awareness of and attitudes towards regulation and their understanding of advertising and product placement.

The report also includes research on consumers’ access to and views on internet ‘connected devices’, which are used to watch services like the BBC iPlayer, 4oD, ITV Player, YouTube and Netflix.

The research further found that nearly half (49 per cent) of adult TV viewers felt the quality of TV programmes had stayed the same in the past year, three in ten (30 per cent) felt they had got worse, and around 16 per cent said TV had improved.

Among those who thought programmes had got worse, the top reasons were repeats (57 per cent), a lack of variety (43 per cent), a general lack of quality (32 per cent) and too many reality shows (30 per cent). Among those who said programmes had improved, the top reasons were a wider range of shows (50 per cent), improved quality (48 per cent), more entertaining shows (37 per cent) and better dramas (33 per cent).

Offensive material on TV

Close to 79 per cent people had not been offended by anything on TV in the past year. However, one in five had found something offensive, rising to a third (33 per cent) for people aged 65 and over. Those aged between 16 and 24 were least likely to be offended (nine per cent compared with 33 per cent of over 65s).

Of those who had been offended, bad language (44 per cent), violence (41 per cent) and sexual content (41 per cent) were the top concerns. Adults below 45 years old were more likely to say they had been offended by some type of discrimination (29 per cent compared with 19 per cent of over-45s).

On average, about half of all people thought current levels of sex (57 per cent), violence (47 per cent) and swearing (52 per cent) on TV were acceptable. Four in ten felt there was too much violence (43 per cent) and swearing (40 per cent), while nearly three in ten (28 per cent) said there was too much sex.

Attitudes differed by age: younger adults were more likely to feel there is an acceptable amount of violence, swearing and sex, while older adults tended to feel there is too much.

High awareness of regulation

The vast majority of adult TV viewers (90 per cent) knew about the 9 pm watershed, with over half (57 per cent) saying about 9 pm was the right time while around a quarter (27 per cent) said the watershed should be later.

The report found a clear understanding about what broadcast content is regulated, with over eight in ten (82 per cent) adults aware that TV is regulated. Most adults felt the current levels of TV and radio regulation were about right (61 per cent), or did not have an opinion (18 per cent for TV and 33 per cent for radio).

The research showed that 14 per cent of adult TV viewers could identify the ‘P’ symbol, which is designed to let viewers know the channel, or the programme-maker, has been paid to include products in that programme.

Protecting viewers

Ofcom has a duty to protect viewers from harmful and offensive material on TV and radio, as well as ‘TV like’ content on internet connected devices. When broadcasters break the rules, Ofcom takes robust enforcement action and has issued guidance to broadcasters on how they should enforce the watershed.

The majority of viewing today is live on the TV and many of the programmes delivered over the internet to connected devices in the UK were first aired on TV; because of this, they are subject to Ofcom’s rules.

However, people now watch programmes in a variety of ways, and on different devices, which poses challenges for parents and regulators. Hence, Ofcom is working with government, other regulators and industry to bring about a common framework for media standards.

Latest Reads

Atul Gawande appointed CEO of Amazon-JP Morgan joint venture

MUMBAI: Indian-American surgeon Atul Gawande has been appointed to lead the health care venture formed by e-commerce giants Amazon, JP Morgan and Berkshine Hathway.

iWorld Over The Top Services
Hoichoi's biggest musical thriller has dropped its TRAILER

Shei Je Holud Pakhi, a Hoichoi Original Web Series, starring eminent actor - Saswata Chatterjee and popular actress - Tridha Choudhury dropped its much awaited trailer today. Tridha is back in the Bengali Entertainment Industry after a hiatus as she was busy doing projects in Mumbai.

iWorld Over The Top Services
MyRepublic, Tata Communications sign deal for disruptive mobile services

Tata Communications has inked a deal with Singaporean TelcoTech MyRepublic as it looks to expand its services portfolio from broadband to mobile.

iWorld Telecom
ZEE5 launches another original series- Babbar Ka Tabbar

After Zero KMS, ZEEL’s digital platform, ZEE5 today launched another web series named Babbar Ka Tabbar.

iWorld Over The Top Services
DoT seeks legal view on the Vodafone-Idea merger

DoT (Department of Telecommunications) is seeking for legal opinion on the Vodafone-Idea merger in respect to Vodafone’s administratively allocated spectrum holdings. It is also seeking legal opinion on whether this would be wilful disobedience of the court.

iWorld Telecom
Paytm appoints Ex- RBI deputy governor as advisor

Indian e-commerce payment system and digital wallet company, Paytm has appointed former RBI deputy governor Rama Subramaniam Gandhi as an advisor to the company.

iWorld e-commerce
Yoga in the palm of your hand by SonyLIV

SonyLIV is all set to celebrate Yoga Day on 21st June with LIVFIT- India's first-ever health and wellness segment on a digital platform. Together with associate sponsor HAVELL’S Water Purifier, LIVFIT will provide inspiration to yoga and wellness aficionados through a special selection of expert...

iWorld Over The Top Services
ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

ALTBalaji, India’s largest platform for original and exclusive digital content, is now streaming its first ever daily show ‘Dil Hi Toh Hai’. The OTT platform will stream a new episode every Tuesday to Saturday at 10:30PM. By leveraging the digital rights of this show, Balaji Telefilms and ALTBalaji...

iWorld Over The Top Services
Hoichoi announces new web series titled "Charitraheen"

Hoichoi, the world’s largest digital Bengali entertainment content platform, announced yesterday that Debaloy Bhattacharya will be directing a new Original web series called 'Charitraheen'.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories