Mumbai: The film that set the cash register ringing at the box office grossing over 138 crores worldwide, one of Bollywood?s most anticipated and successful film of the year 2012, Son of Sardaar is all set to premiere on Star Gold, on Saturday, 16th February 2013 at 9 pm.

After Singham, Bodyguard, Ra.One, Housefull 2 and Bol Bachchan; Son of Sardaar is the latest 100 crore grosser to premiere on Star Gold. The film which is actor-producer Ajay Devgn?s fourth film in the 100 crore club of Bollywood, also stars Sanjay Dutt, Sonakshi Sinha and Juhi Chawla. The film has been directed by Ashwini Dhir.

The channel has rolled out a marketing campaign across the Hindi speaking markets with a combination of on-air, print, digital, outdoor and cinema promotion.

The on-air campaign for the premiere is being aired on other network channels of Star India. Star Gold will also promote the premiere on other channel genres including Bollywood entertainment, news, kids and music.

On this occasion, Mr. Hemal Jhaveri, Executive Vice President and General Manager, Star Gold, said, ?With the premiere of Son of Sardaar, Star Gold once again reiterates its promise of bringing the latest and biggest Bollywood premieres on TV. The core element for any successful Bollywood film is the entertainment quotient it provides to the audience. With Son of Sardaar being the perfect Diwali mass entertainer of 2012, we are extremely confident that the premiere shall be well received by our viewers.?

Commenting further on the premiere, he said, ?We have always received a phenomenal response for our premieres. Ra.One received 6.7 TVR; Singham got 8.7 TVR, while Bodyguard created a new record with 10 TVR. Hence, such premieres of big ticket Bollywood films are not only well received by the audience but also a fantastic platform from the advertisers? standpoint.?

With the maximum number of 100 crore Bollywood films being premiered on the channel, and the latest much talked about TV rights deal between the channel and superstar Salman Khan for his forthcoming films till 2017, Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs.

Premiere of Son of Sardaar on Saturday, 16th February 2013 at 9pm on Star Gold

Mumbai: Ranbir Kapoor in a never seen before avatar, brings alive the magic of A R Rehman?s breathtaking music and the pain of a Rockstar?s heartbreak for the first time on the small screen. Tune-in to the World Television premiere of the critically acclaimed film, Rockstar only on Star Gold on Saturday, February 25 at 9pm.

Ranbir Kapoor brings alive the ?Karo Dil Ki? philosophy through his journey from the gawky teenager Janardhan Jakhar to his meteoric rise as Rockstar Jordan. With a career defining performance in this movie, Rockstar definitely inspires the viewers to follow their heart and their passion. Premiering the biggest and the latest blockbusters for its viewers is fast becoming the norm at Star Gold.

The World TV Premiere of Rockstar will be seen promoted across the STAR Network. Besides TV, Outdoor in select cities and Social Media is being employed to drive buzz around the premiere on the channel.

Hemal Jhaveri, General Manager, Star GOLD, said, ?We established ourselves as leaders in 2011 with the television premiers of blockbusters like Singham, Bodyguard and Force, and cemented the position in 2012 with Ra One and now the World TV Premiere of Rockstar sets the tone for the year ahead. This will be followed by premieres of other blockbusters like Kahaani, Housefull 2, London Paris New York besides thematic movie festivals like Comedy Picture Lagatar and T20.?

Rockstar is the story of Janardhan Jakhar (Ranbir Kapoor), a simple boy from Delhi who wants to make it big as a rockstar. His friend and canteen owner Khatana (Kumud Mishra), tells him that the only way he can produce good music is if he goes through a heartbreak. Soon JJ meets Heer (Nargis Fakhri), the beautiful, ?heart breaking machine? of St. Stephen?s college. In due course, the two become friends and Heer is set to marry a rich NRI from Prague in spite of her feelings for JJ. Can Jordan ultimately get all that his heart has ever desired or will he lose his heart forever?

Don?t miss out on Ranbir Kapoor?s award winning performance on Star Gold with Rockstar on February 25 at 9 pm.