Shruti Bajpai

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Star Movies aims to ride high on Blockbuster power

What better way to attract traffic to a movie channel than to get more movies on board!

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HBO launches second season of 'Sex and the City'

MUMBAI: Movie channel HBO is back with its popular adult lifestyle comedy Sex and the City. The second season of the series launches 18 June at 11:45 pm and will air every Friday after the prime time movie. Talking to indiantelevision.com, HBO country manager South Asia Shruti Bajpai said the...

Television TV Channels Movie Channels
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"There is no point in making changes to a formula that is working very well for us" : Shruti Bajpai HBO South Asia marketing director

When it comes to blockbusters we are really the best." This is the core of what HBO is trying to reinforce this Summer through its programming strategy. Indiantelevision.com's correspondent Ashwin Pinto caught up with HBO South Asia's marketing director Shruti Bajpai who dwelt on the channels...

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