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You?ve got trolled: Brands wars unleash on Twitter

In the midst of all wars offline and on TV, 2015 has seen wars go on Twitter. Brands across categories like banking, ecommerce, digital et al have taken to Twitter.

MAM Marketing Brands
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Shop CJ eyes deals with Sun Direct and MSOs to expand reach

Korean home shopping player Shop CJ is looking at expanding its distribution network and in turn increase its turnover to approximately Rs 1200 crore this fiscal.

Television TV Channels Specialised and Niche
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Teleshopping War: Den Snapdeal TV-Shop & Shop CJ unleash maiden ad campaigns

While Den Snapdeal TV-Shop chose to target TV consumers who have limited access to internet and are non-internet savvy with its first marketing campaign, Shop CJ has taken the route of telling consumers to ?shop a new trend,? while highlighting the company?s product offer associated with trendy...

MAM Media and Advertising Ad Campaigns
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?In India, consumer pattern changes every 100 km:? Donald Kwag

Shop CJ head of marketing Donald Kwag gives us an expat?s perspective of being an executive in India.

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Post Star's exit, Star CJ Alive re-brands as Shop CJ

As part of re-branding, the group has launched its new logo, tagline and mobile app which is available to Android users.

Television TV Channels Specialised and Niche

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