Television

Shop CJ expands to Telugu market; targets Rs 250 crore revenue from AP, Telangana

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/15/Untitled-1_48.jpg?itok=xCSHT1h3

MUMBAI: Eyeing a 40 per cent growth in turnover at more than Rs 1200 crore this year, home shopping network Shop CJ has expanded to the South Indian market with the launch of its Telugu language channel with original programming in Telangana and Andhra Pradesh.

Additionally, the company is expecting to generate revenue of Rs 250 crore from Andhra Pradesh and Telangana alone by the next fiscal year 2016.

The company’s recorded sales of Rs 850 crore last fiscal and is poised to grow with the rapid growth of the home shopping market in India. The channel reaches over 6.5 crore households across the country and is currently catering to about 40 per cent of the market.

The new Telugu language Shop CJ channel is available across all major cable and will soon also hop on to the Sun Direct direct to home (DTH) platform.

Shop CJ Network CEO Kenny Shin said, “The home shopping industry is growing rapidly and similar trend is witnessed in Telangana and Andhra Pradesh market. With the launch of 24x7 Telugu home shopping channel, we have begun the process of introducing region-specific niche channels. The Telugu channel will not only enhance our customer base, but it will also offer a great platform for regional brands to expand their penetration. We aim to offer new innovative product categories and change the entire home shopping experience.”

Shop CJ Network CFO N. Ramakrishnan added, “Shop CJ’s channel launch in Andhra Pradesh and Telangana will strengthen its presence in India. We are expecting to generate Rs 250 crore revenue from Andhra Pradesh and Telangana alone by the next fiscal year 2016.”

Shop CJ Network COO Dhruva Chandrie said, “Shop CJ Telugu will offer an array of products that are well researched to match local preferences. Our customisation strategy is built on the principle of offering consumers exactly what they want with full comfort and quality assurance. Communicating through the local language will help Shop CJ to consolidate in Telangana and Andhra Pradesh.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Colors.jpg?itok=wdcPBmpg
A'Colors'ful decade

It seems just like yesterday. How oft we have heard that phrase being spoken. So much so that it appears banal. However, in the case of Colors – the general entertainment channel from the now Reliance Industries majority-owned Viacom18 – it is so apt. 10 years have gone by since it started.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/ZMCL-800.jpg?itok=e3uk6F_M
ZMCL reports almost fivefold profit for Q1; DNA loss lower

The Essel group’s television news broadcasting arm Zee Media Corporation Ltd (ZMCL) reported a 386.3 per cent growth (almost five fold) in consolidated profit after tax (PAT) for the period ended 30 June 2018 (Q1 2019, quarter or period under review) as compared (year-on-year comparison, y-o-y) to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/vinit.jpg?itok=KKGn2OLY
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories