Mumbai? Welcome G.One this New Year as he greets you on Star GOLD with the World Television Premiere of the most talked about film of 2011 ? Ra.One on the 21st of January at 9 PM.

With the leadership of the Hindi Movie Genre under its belt, the World TV Premiere of Ra.One will further cement Star GOLD?s efforts of entertaining viewers with the biggest and the best of Bollywood. With Ra.One, the channel brings alive the age old premise that good always overcomes evil. After all ?Superhero banta nahi hai muscle ya metal parts se, Superhero banta hai sirf apne HART se?. Through this premiere, G.One will inspire the superhero inside everyone to karo their dil ki.

The World TV Premiere of Ra.One is being promoted on Star GOLD with support from the Star Network and a couple of other channels. Besides TV, Print and Outdoor in select cities coupled with a ?Ra.One Photo Mash up Application on Facebook is being utilized to sustain the excitement for the premiere on the channel.

Hemal Jhaveri, General Manager, STAR Gold, said, ?2011 was a very exciting year for us with Star Gold starting afresh and propelling ourselves as leaders in the category. Our investments in creating a strong movie portfolio paid off and the focus is now on creating a great consumer experience. We welcomed 2012 as leaders and intend to enthrall our viewers with many more premieres in the coming year to become the first port of call for Hindi movies in India.?

Directed by Anubhav Sinha, Ra One is the story of Shekhar (Shah Rukh Khan), a video game designer trying hard to fit-in in his son, Prateek?s cool world. Shekhar on his wife Sonia?s (Kareena Kapoor) request uses his son?s idea, and creates a game with the antagonist RA One, stronger than the protagonist, G.One. With the firm?s new technology that enables digital characters? to come to life, RA One (Arjun Rampal) enters the real world and kills Shekhar. In order to kill RA One, Prateek brings G.One (Shah Rukh Khan) to life. Is G.One powerful enough to destroy RA One or does RA One use his evil forces to conquer the world? Does Sonia get Shekhar back in the form of G.One?

Watch Shah Rukh Khan ?Karo his Dil Ki? in India?s first sci-fi superhero film only on Star Gold this Saturday, 21st January at 9 pm.
 

MUMBAI: ETC BOLLYWOOD BUSINESS AWARDS enters into its second year to applaud the dream merchants who minted highest amount of monies for Bollywood in the year 2011. India?s first Bollywood channel ETC is all set to unveil the second ETC BOLLYWOOD BUSINESS AWARDS on 9th January, 2012 at 8:30 PM.

Of the approximate 120 films released this year 5 films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than INR 100 crores each; while some more, most notably The Dirty Picture (INR 80 cr), Zindagi Na Milegi Dobara (INR 92 cr) and Rockstar (INR 67 cr) came close. This year also included quite a few hits and successes that have raked in the moolah. Bollywood collected a total of INR 1740 crores from the Indian BO. Add the revenue garnered from overseas and satellite rights and it goes up to a whopping INR 2590 crores!

With domestic BO collections of 2 hundred crores plus movies under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor this year. "Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success, gives you a sense of pride. I?ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work and giving its due recognition." said Kareena on being presented the ETC Most Profitable Actress Award.

While Salman Khan won the ETC Most Profitable Actor (India) Award, his arch nemesis the King of Bollywood Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.

"Now I can safely say ?har mulk ki public mujhe dhoondti hai?", quipped the Don Khan, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and the ETC Highest Single Day Collection Award, both for RA.One, SRK said, "RA.One, Bollywood?s most expensive movie was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of Box Office collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience?s love that has fetched me these awards. Inshallah! I?ll continue to entertain my audiences and make it to this award in years to come."

Speaking about this unique initiative Anurag Bedi, Business Head, ETC, said, "We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports ? with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen."

And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 last year to 18 this year. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution et al.

The success of 2011 augurs well for Bollywood and the biggest winner will be the Indian viewer. Sums up Komal Nahta, Host, ETC Bollywood Business, "This has been a fine year for Bollywood with 5 films earning upwards of INR 100 cr each and quite a number of hits and successes. This initiative is a just recognition of Bollywood?s achievements and I hope our industry enjoys continued success in 2012!" Cheers to that! We say?.

Mumbai: Cinemax, one of India?s leading multiplex chains, today hosted a charity screening of the movie Ra.One (3D) for 100 underprivileged NGO children from across the city, in association with the NGO ?Don Bosco Balprafulta?. The purpose of this initiative was to ensure a special experience for the children from various urban slums that otherwise will not get a chance to celebrate Children?s Day.

The special screening was simultaneously conducted across 7 different properties including - Malad, Baroda, Delhi, Kolkata, Bangaluru, Cochin, Guwahati. In addition to this, Cinemax Entertainment Ltd is also helping create awareness about about Child Rights and Child Labour by putting up posters and banners and there will be a screening of a short 15 second film in 111 screens across India about Child Rights, which will be played before the start of every movie.

Sunil Punjabi, CEO, Cinemax India Limited said, ?It is an honor to be associated with this brilliant initiative by Don Bosco Balprafulta. As corporate citizens we regard social responsibility as our utmost priority and Cinemax has always been on the forefront of such social activities. Childhood is the most innocent phase of our lives and we are prepared to strive hard to safeguard the innocence of these underprivileged kids."