MUMBAI: MP & Silva, a leading international media rights company, has entered into a long-term media partnership with the Italian Volleyball League to distribute their worldwide media rights until 2016.

The deal includes all territories outside Italy.

The agency will be the exclusive distributor of Lega Pallavolo Serie A rights across cable, satellite, betting, terrestrial, IPTV and mobile platforms.

Serie A1 is the highest level club competition in Italian professional male volleyball. There are 12 teams, featuring a mix of local and international players from USA, Cuba, Brazil, and Eastern European countries, competing in a round-robin regular season, followed by a playoff tournament.

The rights package offers Serie A1 regular season with 22 rounds, playoff tournament which foresee 10 to 16 matches and Coppa Italia A1 with 4 matches.

Lega Pallavolo Serie A president Diego Mosna said, "The sales of our international TV rights international have really increased in the last fifteen years. Apart from football, among the Italian club sports we are the favorite of the broadcaster outside our borders. Now we?re signing an agreement with MP & Silva which is literally a milestone for the League history and it?s going to become an impressive accelerator for our Clubs? visibility. Our export marketing today breaks a stunning record."

MP & Silva has a strong media rights portfolio managing the distribution of sports competitions of European football, European handball and European basketball internationally.

MP & Silva Group CEO Andrea Radrizzani said, "We have been extremely successful in the last five years in distributing football rights and other European competitions in Asia, MENA, Europe and Americas. I?m delighted to use our network of clients and partners to increase the exposure and value of the Italian Volleyball League internationally."