MUMBAI: IEC in Sports, a subsidiary of Lagard?re Unlimited, has been mandated with the distribution of worldwide media rights for the Swiss Football League.

The deal widens IEC?s ambit which currently serves as the official host broadcaster for the top-tier of Swiss soccer since 2009.

As part of the deal, IEC will deliver a total of 180 matches per season across multiple media platforms starting 2012-2013 season with focus being taking the league to non-traditional markets.

The new long term deal will focus on exploiting all technologies to expand the League?s scope beyond traditional TV exposure.

?Our close partnership with the Swiss Football League is strengthened even further with this new deal. We are confident that we have the tools and the vision to deliver unprecedented exposure, in particular thanks to our creative, and now recognized, approach towards new media,? said IEC in Sports CEO Daniel Franck.

Next season of SFL kicks off in the weekend of 14-15 July, with IEC producing all matches in HD.

?IEC has been at the forefront of developing initiatives that fit naturally with the League?s long term goals. We are very pleased to have found an ideal partner to take our product to the next level in a highly competitive environment,? said Swiss Football League CEO Claudius Sch?fer.