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Brooke Bond's new campaign features differently abled teens

MUMBAI: The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. Y-Films, the youth films wing of Yash Raj Films has launched the second single of India’s first ‘Isspeshal Band’, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai’.

MAM Media and Advertising Ad Campaigns
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MAM 2016: When marketing, advertising hopped on to Digital India

‘Live streaming', 'Video on demand', 'data crunching', 'branded content', 'geo-targeting', 'digital measurement', 'native advertising', 'programmatic', ‘digitisation', 'demonetisation'….2016 has generated enough buzzwords for the Indian marketer. So much so that it is hard to place one's finger on...

Specials Year Enders
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Ten commandments for agencies to stay in business: GroupM's CVL Srinivas

MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’ (2010), the GroupM south Asia CEO laid down the fundamentals of the ‘change or perish’ ecosystem today’s agencies exist in; bringing down the media...

Specials Event Coverage Occasions
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The making of the 6 Pack Band videos to the Cannes Grand Prix story

MUMBAI: After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band is all set to release its much awaited sixth and last music video; this time showcasing Rahat Fateh Ali Khan and the leads from YRF's...

MAM Marketing MAM
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Hindustan Unilever and Mindshare Mumbai bag Grand Prix at Cannes Lions 2016

MUMBAI: Mindshare Mumbai has done India proud at the 63rd Cannes Lions International Festival of Creativity, by winning the Grand Prix in Glass Lions category for its work on Hindustan Unilever’s Brooke Bond Red Label tea. The brand was honoured last Monday for creating India's first transgender...

MAM Marketing MAM

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