MAM

Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

The film reveals what happens when a cup of tea makes us question our deep-rooted prejudices.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/18/red.jpg?itok=frTv0PRx

MUMBAI: On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness.

Conceptualised by Geometry Encompass, inspired by real-life stories, the campaign delves into deep-rooted human prejudices. It encourages everyone to open their minds and break the shackles of their own notions to come together.

Geometry Encompass chief executive officer Sukrit Singh says, “We believe in power of ideas and storytelling to change human behaviour. While the medium shapes the story, it is the message that makes a difference, and here we collaborate with brands to craft messages which can change perceptions. In this campaign, we developed a simple yet an extremely touching message which breaks the uncommon ground.”

Geometry Encompass executive creative director Arpan Jain adds, “Today, brands must tell stories that resonate with real-life and encourage relevant, meaningful conversations. We all know that tea is a great enabler, so why can’t it help us break-away from our prejudices? We saw a great human insight and wanted to tell a simple but thought-provoking story, luckily we found a perfect occasion.”

The film was shot in a Ganpati idol pandal, one of numerous that can be seen on the streets of Mumbai, weeks before homecoming of Lord Ganesha. Devotees visit pandals to book (purchase) an idol for the occasion and spend hours choosing the perfect one. The film is a conversation between an idol-maker and a first-time buyer of the idol. In the conversation, certain unknown facts about Bappa are revealed, along with what it truly means to bring home the ‘lord of new beginnings’.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/FBB.jpg?itok=P2TZpMBt
fbb celebrated world shorts day with Rapper Chandan Shetty in Bengaluru

fbb, the fashion destination at Future Group, is back again this year with World Shorts Day on 21st April.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/aspire.jpg?itok=HSvTAprS
Panasonic India takes modern lifestyle to a new high with its latest brand campaign #AspireToMore

In an endeavor to provide total lifestyle solutions for its customers, Panasonic India, has recently launched a new marketing campaign “AspiretoMore” for its range of premium home appliances.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ottomate.jpg?itok=qNoGbpRV
Ottomate and The Womb bring ‘common sense’ into smart fan innovations

In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to bring innovations to fans that today’s Indians truly want.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/mullen.jpg?itok=u0MT82BG
Mullen Lintas Bangalore to step up Ruosh creative mandate

Ruosh – premium footwear and accessories brand – has appointed Mullen Lintas as its brand agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/cornitos.jpg?itok=q5T8KQFm
Innovative product from Cornitos - Mélange Veggie Nacho Crisps

Keeping pace with the trend of healthy snacking, Cornitos has developed a innovative product - Mélange Veggie Nacho crisps, made from natural vegetable extracts blended with Corn Masa & seasoned with Himalayan Pink Salt and Roast Garlic.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/DAN.jpg?itok=3TlcVsYz
Kingston Technology, InDeed launch ‘Earth Edition’ flash drives on World Earth Day

In a bid to draw attention towards our planet’s current state, Kingston Technology has launched #EarthEditionDrive, which turns the Earth into a USB flash drive that educates and drives people to take action.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ogilvy.jpg?itok=j7n2l8Ad
Ogilvy and Cricket.com

Introducing Cricket.com, a new sports content website and app for cricket fans powered by innovative data driven insights and content offerings.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/cartoon.jpg?itok=rkshX124
Cartoon Network collaborates with POPxo to launch The Powerpuff Girls collection

Cartoon Network continues its 20th-anniversary celebrations of The Powerpuff Girls by unveiling an exciting collaboration with POPxo, India’s largest community for women.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/Fit_Glow.jpg?itok=ragwg2Fa
Fit & Glow's digital-first marketing strategy

When in 2013, we started our company Fit & Glow Healthcare Pvt Ltd it was to work around our passion for health, wellness and nature-inspired beauty products. We wanted to introduce to the consumers a new concept of products which contained the best and the purest forms of bio-actives and...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories